CPS approached good to refresh and update it’s branding. Their old communications were unconvincing and parochial. Not only that but a lack of visual cohesion ran through their materials with different logos being used on different collateral and fussy, busy layouts with no obvious hierarchy of information leading to confusion and a diluted message. good sought to de-clutter and focus the brand and the messaging. Our proposal was simple clean and to the point and hinged on a fresh new logo, new signage and host of other branded materials.